Marketing Your Virtual School: An Action Plan for Success

Session 2: Thursday November 10 from 10:45 - 11:45am
Linda Frederickson,Director of Marketing, Sales & Communication,Michigan Virtual University


Session Information


  • Location: Grand Ballroom 4 (Click Here to View the Session Map)
  • Track:Administration and Management of Online Programs
  • Grade Level Focus:K-5|6-8|9-12|High school to college transition
  • Experience Level:Level 101 - For beginners new to the field (0-1 years experience in K-12 Online Learning)|Level 201 - For intermediate level participants (2-4 years experience in K-12 Online Learning)|Level 301 - For advanced participants (5+ years of experience in K-12 Online Learning)
  • Exhibitor:Yes
  • Requires Purchase of Product to Implement: No

Session Description

Come explore creative ways to apply marketing principles & practices to compete successfully in today's business climate. This interactive session will analyze the segments of a solid plan, engage the audience through participation in developing strategies and look at real applications in the marketplace. The correlation between marketing & sales is emphasized to maximize customer relations and achieve goals. You'll take away a template marketing plan & timeline and new ideas for immediate use!
Twitter 101 For Business


Session Twitter Hashtag: #vssGB4s2




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